h2[data-text] {
  position: relative;
}
h2[data-text]::after {
  content: attr(data-text);
  z-index: 10;
  color: #e3e3e3;
  position: absolute;
  top: 0;
  left: 0;
  -webkit-mask-image: -webkit-gradient(linear, left top, left bottom, from(rgba(0,0,0,0)), color-stop(50%, rgba(0,0,0,1)), to(rgba(0,0,0,0)));
}

合抱之木,生于毫末;九层之台,起于累土;千里之行,始于足下。 —— 老子